Apply people-first growth.
Every month I discuss one tried-and-tested B2B growth experiment.
The case studies and playbooks deal with some of the most surprising tests you’ve ever read and are inspired by growth challenges I had during my time at Paymo, Wynter, DesignFiles, and more.
That's it.
No curation. Everything’s researched from scratch.
Takes less than 5 minutes to read.
Can help your growth.
What readers are saying
“The Content Odyssey is a nice breath of fresh air in the middle all of the other marketing newsletters I receive daily. Each edition tackles a specific topic related to content marketing that gives me one simple action point to think about and implement on my own platforms. I trust that everything Alexandra mentions in her content is worth investigating if you’re always trying to level up your content. Subscribe with your eyes closed!”
Yaniss Illoul, Marketing Technology Consultant
"I get Alexandra's email newsletter and I like that each time, it's a surprise. There's tons of actionable advice and strategies to try out, for both writers and brands. Alexandra's not trying to sell, just provide value to her readers, and that's one of the main things that make this newsletter so valuable."
Mile Živković, Content Specialist
Read the archive
Missed the previous editions? See the past editions so you can still use the tips.
Here’s a look at what’s to come:
Navigating social media algorithms in 2025
Personalization strategies that drive higher engagement
How to leverage short-form video content for brand growth
Content marketing in a post-cookie world: What you need to know
The rise of voice search: Adapting your content strategy
Strategies for building a community-driven brand
The role of interactive content in boosting audience engagement
Who I am
Hi there, I’m Alexandra Cote, a SaaS growth marketing consultant.
I started this newsletter to help brands get a single-source of truth when launching a blog or switching up their organic growth strategy.
