Apply people-first growth.
Every month I discuss one tried-and-tested B2B growth experiment.
The case studies and playbooks deal with some of the most surprising tests you’ve ever read and are inspired by growth challenges I had during my time at Paymo, Wynter, DesignFiles, and more.
That's it.
No fluff.
Takes less than 5 minutes to read.
Can help your growth.
What readers are saying
“The Content Odyssey is a nice breath of fresh air in the middle all of the other marketing newsletters I receive daily. Each edition tackles a specific topic related to content marketing that gives me one simple action point to think about and implement on my own platforms. I trust that everything Alexandra mentions in her content is worth investigating if you’re always trying to level up your content. Subscribe with your eyes closed!”
Yaniss Illoul, Marketing Technology Consultant
Read the archive
Missed the previous editions? See the past editions so you can still use the tips.
Here’s a look at what’s to come:
My framework for building marketing teams without budget loss
How to run content operations
Messaging and positioning frameworks ranked
Where interviews fit in [or don’t] on your blog
The dark mode wonders
How to write great comparison pages
Collaborating with freelance writers
Running marketing worshops
Who I am
Hi there, I’m Alexandra Cote, a SaaS growth marketing consultant.
I started this newsletter to help brands get a single-source of truth when launching a blog or switching up their organic growth strategy.
